Recalibration of the vision & mission of an innovative global ship manager

Moving Forward is the credo of MF Shipping Group. This technical ship manager – however – does so much more than transporting goods. Leveraging their vast experience, active role in (inter)national shipping networks and mostly their relentless drive to contribute to making shipping more sustainable, they move forward our sector. As their 12-year old mission statement did not fully reflect this anymore, they asked the Maritime Sisters to scrutinize their existing mission and vision. The challenge: develop a new statement reflecting the current ‘zeitgeist’ as well as inspire both externally and internally, involving people throughout the entire organisation – bearing in mind their current workload.

With people at the heart of both their operation and the company and diversity as a key theme, this was the starting point. In a phased approach we brought together external and internal stakeholder perspectives – talking to international stakeholders and co-creating the building blocks for a new mission and vision with employees representing the entire organisation. Reflecting on the outcomes with the Management Team and discussing choices to be made along with strategic follow-up led to both a final mission and vision statement as well as a clear path forward. Everything in a creative way, to achieve maximum results while minimising the burden for the organisation.

To be continued. Keep an eye out for these special people with an important mission!

About MF Shipping Group

MF Shipping Group is a full-service fleet manager and responsible for the day-to-day management of a fleet of more than 50 product, oil and chemical tankers, dry cargo vessels, cement carriers and self-unloaders. They provide a wide range of valuable services to their customers with around 1.000 employees. Their tasks range from overseeing new shipbuilding projects, crew matters and nautical-technical management to financial management and quality control.

In terms of size the organisation is listed in the top ten in the Netherlands and occupies an especially prominent position in the tanker segment market, where they sail for the top 10 oil companies.

More information MF Shipping Group