Revealing new brand name and identity for Reynard at WindEurope Copenhagen in a memorable and impactful way
For the launch of the new brand name and identity of Reynard Renewable Energy Solutions and Services, we first determined the course based on their strategy and position in the sector, in order to increase the impact. We used our energy, knowledge and network to make the launch a success, load the new brand name and reach as many people as possible.
In the months before the exhibition, we created momentum and made sure the message landed. We involved the network and target group through a lively way of communicating, translating the new name and identity to the needs in the market. At the exhibition itself we created excitement, momentum and a large audience for the spectacular revealing.
This way, Reynard, formerly V&SH Offshore Solutions, not only stayed top of mind at its current customers, but also reached new customers and potential partners. The new name and identity is firmly put on the map and positioned for a future full of (renewable) energy!
About Reynard
Reynard brings energy. Their people design, implement and maintain high-end technological and sustainable connections and terminations for the renewable energy sector. Reynard belongs to the market leaders in the field of on and offshore cable connectivity. Other services cover testing, fault finding and pre-assembly, all on the cutting edge of innovative new developments in the renewable energy sector.